Before evolving into a marketing executive, R F Timberlake & Company's president began his award-winning media career as a broadcast and print journalist helping the news industry to gravitate towards more in-depth and investigative reporting. Frank Timberlake taught broadcast and advertising, managed numerous political campaigns and operated media outlets with Linda, his wife and business partner. He has never been shy about speaking his mind. Having limited Frank to the subject of marketing, we hope you will enjoy Frankly Speaking, a marcom blog.
"Even with analytics, online and social media only can tell about the impressions which is much too vague, and click-thrus which doesn't tell everything we want to know, so people and clients ask us how do you find out. The answer is the same as the big boys do...test market. We're buying a couple of Google flights or as they phrase it, campaigns. We will monitor, observe and tally the results. If you can't track it, don't buy it!"